10 ways your email signatures can provide serious marketing opportunities.
Some suggestions on what you can promote through your email signature:
1. Website
Promote your company’s website in your email signature.
2. Your Blog
A blog provides fresh content and therefore is more engaging than a homepage.
3. Social Media
Include links to your company accounts on sites such as Twitter, LinkedIn and Facebook.
4. Book / Article
If someone in the organization has written a book or published an article than share the link.
5. Conferences & Events
Speaking or attending a conference / trade show include a link in your email signature.
6. New Marketing Offer
Feature a new campaign that highlights a particular offer.
7. Case Studies
Quote a customer in your email signature.
8. Industry Research
Include a link showcasing industry or proprietary research in your email signature.
9. Free Tool
Provide a free trail to any tools that may engage potential customers.
10. Demonstration of your Product / Free Consultation
Promote a free demonstration or consultation of your product during tough sales months.